Arvato Bertelsmann Branding Guide

Together with our partner agency Diagonal GmbH from Munich, we developed the branding guide for the e-commerce division of arvato Bertelsmann. arvato E-Commerce, Europe's leading e-commerce provider in the areas of fashion, lifestyle and beauty, the full-service Internet agency nayoki, and webmiles, the loyalty program, are three units of the media company arvato Bertelsmann.

With the digital branding of the three divisions, we defined the design guidelines, which were adapted and continued by Diagonal GmbH for the print area. Together, we developed a cross-media 250-page branding guide that summarizes the design guidelines for the divisions in a semi-transparent slipcase.